Podcast to Reel Transformation
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Project scope
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Communications Digital marketing Social media marketing VideographySkills
social marketing detail oriented target audience editingFurther Together is seeking a team of creative and detail-oriented learners to transform existing podcast footage into engaging YouTube reels. The goal is to repurpose podcast episodes by identifying compelling segments that resonate with our target audience. This project will allow students to apply their editing skills and understanding of audience engagement to create high-action, visually appealing reels. By focusing on the most captivating moments, students will help enhance the visibility and appeal of our content on YouTube. The project will involve reviewing podcast episodes, selecting impactful clips, and editing them into concise, dynamic reels that align with our brand's voice and client interests.
- Review and analyze podcast episodes to identify key moments.
- Edit selected segments into high-action, engaging reels.
- Ensure the final reels align with the brand's voice and target audience.
- Enhance the visibility of content on YouTube through creative editing.
The deliverables for this project include a series of polished, high-action YouTube reels created from existing podcast footage. Each reel should be concise, engaging, and tailored to appeal to our ideal client. The final submission should include:
- A minimum of 20 completed reels, each 1-2 minutes in length.
- A minimum of 10 completed longer-form reels, each 4-5 minutes in length.
- A brief report detailing the selection and editing process for each reel.
- A presentation showcasing the reels and explaining the creative decisions made.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
We transform how nonprofits raise funds. We help American & Canadian nonprofits raise more money using strategies rooted in social justice.
We work with them to reimagine a better sector, tackle systemic issues, and yes — raise some serious cash. Our approach ensures that their fundraising and communications drive revenue and create lasting, equitable impact in the communities they serve.
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