Company Overview:

Kang’s Boutique is a contemporary fashion brand dedicated to providing trendy, high-quality, and affordable clothing for fashion-forward individuals. Our collections blend style and comfort, offering diverse apparel suitable for casual streetwear to elegant evening wear. At Kang’s Boutique, we value innovation, inclusivity, and sustainability in fashion.

Project Scope:

Our company advertises dozens of products online. We have developed a set of marketing strategies, but it has been challenging to implement them.

We would like to collaborate with students to review and post content promoting our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market, products, and services.
• Reviewing marketing content in the form of posts, emails, brochures, etc.
• Deploying content according to our social media calendar to increase website traffic.
• Overseeing our channels and keeping them up-to-date.

Project Scope and Expectations:

During this project, students will create digital marketing materials specifically tailored for Kang’s Boutique’s contemporary fashion collections. By clearly defining the scope, students can understand the project's depth and requirements, ensuring they can successfully meet expectations within the designated timeframe.

Company Overview:

At Kang’s Boutique, we pride ourselves on innovation, inclusivity, and sustainability. Our mission is to deliver trendy, high-quality, and affordable clothing that resonates with fashion-forward individuals. This project provides students an opportunity to immerse themselves in our dynamic company culture, values, and the impactful work we do in the fashion industry.

Project Details:

Students will undertake the following detailed tasks and milestones:

Create Marketing Materials:

• Develop visually appealing social media posts, promotional emails, and digital brochures highlighting Kang’s Boutique collections.

Recommend Marketing Strategies:

• Suggest innovative digital marketing approaches tailored to our target audience, enhancing brand visibility and customer engagement.

Social Media Management:

• Manage and update our social media channels, ensuring consistent and engaging content that drives increased web traffic and brand awareness.

Final Deliverables:

Students will upload the following final deliverables to the platform:

• Final document containing all created marketing materials (social media content, email campaigns, digital brochures).
• Detailed marketing strategies and recommendations report.
• Analytics summary and insights reflecting social media performance and engagement results.

Bonus steps would include:

• SEO strategies recommendation document to improve our brand's online visibility.

For students: To validate the completion of your work, please submit deliverables as uploaded files accompanied by a reflective note at the end of your project. Accepted file formats include Word documents, PDFs, JPEG images, presentations, and more. We request tangible examples showcasing your completed work. If the project involved an NDA, please submit redacted deliverables or a sample of non-confidential work.

Benefits for Students:

• Develop practical skills in digital marketing strategies, analytics, and campaign management specific to the fashion industry.
• Gain hands-on experience tackling real-world, industry-relevant challenges.
• Access networking opportunities with industry professionals and enhance professional growth through direct mentorship and impactful project outcomes.