Data Analysis Research for Kang’s Boutique

Kang’s Boutique is a Brampton-based fashion startup focused on modern streetwear and casualwear for young adults aged 18–30. We want to collaborate with students to gather market data and develop a targeted marketing strategy to grow our online presence across Instagram, TikTok, and our e-commerce platform. This will involve several concrete steps for the students, including: Researching our target demographic (fashion-forward Gen Z and Millennial consumers in Ontario) and identifying their online shopping behavior, content preferences, and style trends. Studying 3–5 direct competitors , such as Get Fresh Company (Toronto) , Peace Collective , Maison Blonde , and local Shopify-based boutiques. Identifying gaps and opportunities in how these competitors market themselves on social platforms. Using this analysis to propose a weekly content plan (posts, Reels/TikToks, influencer shoutouts). Developing mockups for Instagram posts or product campaigns using Canva, Figma, or similar tools. Bonus steps in the process would include: Recommending potential influencers or micro-creators that align with our brand. Suggesting promotions, product bundles, or collaborations that would increase engagement or sales.

Kang’s Boutique Digital Marketing

Company Overview: Kang’s Boutique is a contemporary fashion brand dedicated to providing trendy, high-quality, and affordable clothing for fashion-forward individuals. Our collections blend style and comfort, offering diverse apparel suitable for casual streetwear to elegant evening wear. At Kang’s Boutique, we value innovation, inclusivity, and sustainability in fashion. Project Scope: Our company advertises dozens of products online. We have developed a set of marketing strategies, but it has been challenging to implement them. We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products, and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date.

Digital Marketing Strategy for Kang's Boutique

Kang’s Boutique is a fashion brand specializing in trendy and high-quality clothing. While we have developed various marketing strategies, we face challenges in effectively reaching and engaging our target audience online. We would like to collaborate with students to review and implement digital marketing strategies to promote our brand and products. This project will involve several steps for the students, including: Understanding our brand identity, target audience, and product offerings. Reviewing and refining marketing content across various platforms (social media, email, website, etc.). Creating engaging marketing campaigns to enhance brand awareness and drive sales. Implementing digital advertising strategies, including paid promotions and influencer collaborations. Analyzing marketing data and optimizing campaigns based on performance. Ensuring consistency in branding, messaging, and visual aesthetics across all channels. Bonus steps in the process could also include: Researching and recommending search engine optimization (SEO) strategies to improve website visibility. Exploring influencer marketing collaborations to increase brand reach. Key Questions to Consider: Is the project goal clear and engaging to prospective student applicants? Can students effectively complete the project within the given timeframe?